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RBNL’s ‘Big Magic International’ launches in Australia
MUMBAI: After Canada and the United States, Reliance Broadcast Network‘s (RBNL) hybrid channel ‘Big Magic International‘ is foraying into the Asia-Pacific region with the launch in Australia.
The broadcasting company has partnered with Australia‘s DTH company, Konnec TV, to distribute the channel across the length and breadth of the country.
‘Big Magic International‘ offers a variety of entertainment, infotainment, and business news from the libraries of the RBNL and Bloomberg TV India.
The channel‘s offerings are customised to suit the entertainment demands of the sizeable South Asian Diaspora in Australia.
The channel will be added to the basic pack of Konnec TV, which is currently priced at AUD 39.55.
RBNL CEO Tarun Katial said, “After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country‘s only variety entertainment channel that offers fresh and relevant programming. We‘ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there”.
“With the addition of Big Magic International, we will continue to provide to our subscribers with top-quality television channels. The channel carries a variety of content across genres from back home, which people sitting miles away from their homeland want to watch and monitor. Konnec TV is proud to be the go-to TV provider for the widest variety of top-rated programming at the best price in the industry. We are happy to associate with Reliance Group‘s channels in the region as a part of our bouquet,” Konnec TV CEO Abhishek Narang said.
The channel maintains its USP of three fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming from Bloomberg TV India. The channel will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable that includes shows like Assignment and The Pitch.
According to the company, the South Asian population in Australia is approximately 4,00,000 and makes for 2 per cent of the population of the country, making it the second largest non European group in Australia. Ensuring reach to maximum households, Big Magic International has mapped the entire market to ensure optimal reach amongst relevant audiences.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
