Applications
Raajje TV joins Asiasat 5
MUMBAI: Maldives broadcaster Raajje Television has signed a lease agreement for C-band capacity on Asiasat 5 to distribute a Dhivehi language news channel across the country and the Asia-Pacific region.
Raajje TV is distributed free to air, to cable operators, hotels, resorts and home viewers throughout the 120 inhabited islands of the Maldives. With AsiaSat 5, Raajje TV also reaches all major Asian TV networks, hotel networks and TV viewers under the satellite’s pan Asian C-band footprint.
Raajje TV chairman Akram Kamaludeen said, “Asiasat 5’s excellent power and the use of high order modulation technology allow our channel to be distributed to cable operators and home viewers across the country cost effectively. We also appreciate the ability of reaching out to Dhivehi communities in the South Asia region through AsiaSat 5, one of the fastest growing South Asian TV platforms in Asia”.
Asiasat president, CEO William Wade said, “We welcome Raajje TV on board and are pleased to add the first Dhivehi language channel to our satellite platform, to serve the Maldives and the Dhivehi speaking population living in South Asia. The addition of Raajje TV to Asiasat 5’s South Asian TV neighbourhood underlines our value in providing cost effective distribution solutions to broadcasters and content providers, for both domestic and overseas broadcasting.”
Raajje TV is available in Asiasat 5 with the following reception parameters:
Orbital Location : 100.5 degrees East
Transponder : C2H
Frequency : 3683 MHz
Video Format : MPEG-4 DVB-S2
Polarisation : Horizontal
Modulation : 8PSK
Symbol Rate : 1.44 Msym/sec
FEC : 3/5
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
