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PTC Punjabi launches in Canada on Rogers cable
MUMBAI: PTC Punjabi has expanded its footprint in Canada, launching on Rogers Cable.
“We are committed to bringing Gurbani to the Punjabi community in Canada, and have several shows of interest to the community that include Tirchi Nazar featuring prominent guests from Canada and NRI world, a weekly round up on community news and happenings,” said PTC Punjabi Network co-founder and COO Rajiee M Shinde.
PTC Punjabi has launched on Rogers Cable channel No 693.
The channel will air live events from India including PTC Punjabi Music Awards, Miss PTC Punjabi, Voice of Punjab, PTC Punjabi Film Awards and World Kabaddi Cup.
The channel claims that there are plans to air live events from Canada. Other shows already popular in India will also be broadcast in Canada including Masters, Daddy Kamal Bacche Dhamaal, Guftagu (based on Walk-The-Talk format) and Straight Talk, a hard hitting talk show with political and community leaders.
The channel airs Gurbani from Shri Darbar Sahib, Amritsar (Golden Temple) on exclusive basis. It also broadcasts prime news, entertainment shows, live mega events, shows on issues affecting the community and music programmes.
Apart from Canada, PTC Punjabi is available in USA on Dish Network channel No. 604, Australia on KonnecTV Channel No 03.
In UK, PTC Bulletins are aired on Music India.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
