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Prime Focus ups stake in UK subsidiary
MUMBAI: Prime Focus, the visual entertainment services group, has increased stake in its direct subsidiary, Prime Focus London Plc.
Prime Focus has acquired 1.80 million shares through secondary market purchase, taking up its holdings in the UK subsidiary from 59.57 per cent to 65.05 per cent.
Meanwhile, Prime Focus London has also entered into an agreement to sell its View-D 2D to 3D conversion business to Prime Focus International Services Ltd, a wholly owned subsidiary of Prime Focus Ltd.
View-D was launched two years back to allow filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.
Under the terms of the agreement, Prime Focus Visual Entertainment Services Ltd will sell fixed assets of $1.8 million and the activities of the business including employment contracts for a total consideration of $3.3 million, comprising a cash consideration of $500,000 and the write-off of a debt of $2.8 million.
The cash received will be used by Prime Focus London to provide additional working capital for the group.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
