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Prime Focus opens facility in Chandigarh for global projects
MUMBAI: Prime Focus has announced the launch of its new facility in Chandigarh to be dedicated for the 2D to 3D stereoscopic conversion job.
The facility will be connected to the company‘s global digital pipeline that connects India to North America and the UK.
The 50,000 sq ft studio that opens on 25 December will hold 3000 artistes dedicated to working on global projects.
With the opening of the facility, Prime Focus will have its tenth studio. It already has its operations in Hyderabad, Bangalore, Chennai, Goa and Mumbai.
Says Prime Focus co-founder and chief creative director (India) Merzin Tavaria, “Our new facility in Chandigarh is a major expansion of our View-D 2D to stereo 3D conversion capacity. Chandigarh is an ideal location due to its huge student population, of which many are looking to establish a career in animation and VFX.”
Prime Focus has signed several new international orders and has a full slate of 2D to 3D stereoscopic conversion work for next year.
It may be recalled that Prime Focus recently bagged a multi-picture deal of Rs 2 billion for 2D to 3D stereoscopic conversion work from a leading Hollywood studio to be executed over the next 30-36 months.
Prime Focus has been a part of mega-starrer and big budget films such as Guzaarish, Anjaana Anjani, Raavan, Housefull, My Name is Khan, Blue and many more. Internationally, Prime Focus has also worked on Hollywood projects such as Avatar, The Twilight Saga: Eclipse, Resident Evil: Afterlife, The A-Team and numerous others.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
