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Prashant Mehta elevated as CEO of Komli Media
MUMBAI: Online advertising company Komli Media has elevated Prashant Mehta to the position of chief executive officer. He was earlier functioning as chief operating officer.
In his new role, Mehta will lead all operational, financial and strategic areas of the company’s business globally. He has also joined the company‘s board.
Said Komli Media founder and chairman Amar Goel, “Mehta‘s strong leadership skills, industry experience and business acumen have helped Komli Media expand aggressively in the last two years. The launch of our Bangalore centre confirms our commitment to hiring the best and building the most innovative products for digital media.”
As COO at Komli Media, Mehta was instrumental in building the team and led relationships with many of the leading agencies, advertisers and publishers. He drove Komli Media’s acquisitions of PostClick (Australia) and Indoor Media (United Kingdom) in 2010.
Recently, Komli Media raised $15 million in funding led by Norwest Venture Partners. Komli Media, which has established its second engineering centre in India in Bangalore, plans to hire over 50 engineers in the next six months across its Mumbai and Bangalore centres.
Additionally, Komli Media has also roped in ex-Yahoo! India Director of Sales Strategy Gulshan Verma as VP and Country Head of Ad Network – India and Middle East.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
