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Pogo, Jump Games launch Chhota Bheem mobile game
MUMBAI: Pogo, India’s leading kids’ channel, and Jump Games, Reliance Entertainment Digital‘s mobile and web games developer and publisher, have extended the Chhota Bheem mobile game franchise with the launch of ‘Chhota Bheem: Mice Mayhem’.
The mobile game, which has been developed for multiple mobile platforms like Java and Blackberry, will be available for download on the apps stores and WAP sites of all major telecom providers like Vodafone, Idea, Tata Docomo and Reliance for a charge of up to Rs 50 per download.
While elaborating on extending the Chhota Bheem mobile game franchise, Jump Games business head India Chaitanya Prabhu said: “Chhota Bheem is one of the most popular mobile game characters among kids in India. Each game in the series has witnessed high downloads on various platforms, which highlights the popularity of the game and the demand from mobile gamers to extend the Chhota Bheem storyline. The latest game – Mice Mayhem – will engage mobile gamers with its high quality visuals and game play. I am sure that this game will supersede the download records of the earlier versions.”
In the past, Pogo and Jump Games have created three Chhota Bheem based mobile games that have ranked amongst the highest played franchises among Indian themed mobile games.
Turner International India South Asia Sr. Director Network & Content Distribution Troy Lobo said, “Pogo’s strategy is to ensure kids can consume our content ‘Anytime, Anywhere’. Today, mobile gaming is an important medium to engage consumers for an immersive, interactive and fun experience with their favourite cartoon characters. The Chhota Bheem mobile games have a loyal fan base and we are sure the new ‘Mice Mayhem’ game will enjoy the same popularity and success.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
