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Playwin, Sportech UK launch cricket game
MUMBAI: Sports Hub India, a 50:50 JV between Playwin and Sportech UK, have launched Sportshero (www.sportshero.com). This is its first online product based on prediction and fantasy gaming.
The prediction based gaming portal, has flagged off with a contest – the T20 Dream Run.
T20 Dream Run 2010 as a contest offers an opportunity to the users to win cash prizes in the excess of Rs 1,00,00,00 by answering prediction based questions on the current cricket matches been played. As per the contest structure, three questions would be shot across to the audiences before each match.
The longest series of correct answers would be identified and rewarded as the Longest Dream Run. The contest also has further prize categories ensuring wider opportunities for the participants to grab exciting cash prizes, such as the longest March Dream Run, longest April Dream Run, longest Correct Predictions and the Best Team Supporter.
Participants will have to log onto to www.sportshero.com to register and be a part of such first of its kind – online prediction game. One can also participate through Mobile by sending an SMS – Dream Run to 57575.
Playwin CEO Amit Goenka said, “Post the cricket season, Sportshero would continue and replicate the Dream Run for various other exciting sports such as Formula One, Football and Tennis, giving its users a year round opportunity to win cash prizes by simply participating in gaming based on their favourite sports.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
