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Pizza Hut appoints Hungama as their social media agency
MUMBAI: Pizza Hut has appointed Hungama Digital Media Entertainment to strengthen its social media presence.
Hungama will be responsible for the brand and develop various campaigns to enable interactive communication channels between Pizza Hut and the spectrum of users in the digital universe.
Hungama Digital Media Entertainment has managed social media campaigns for brands such as Videocon, Bacardi, Pepsi, Aircel, VU Technologies and ITC Vivel. Mandate of the agency is to increase the level of engagement with online consumers and update them with latest promotions and campaigns.
Yum! Restaurants India Pizza Hut director marketing Anup Jain says, “Social media is increasingly becoming the platform for interacting directly with the consumers. At Pizza Hut, we are extremely focused on strengthening our brand presence on the social media platform. Our fan page – Pizza Hut Celebrations is already the largest restaurant brand community in India on Facebook.
“We chose to partner with Hungama as it is the leader in providing effective social media campaigns to brands across markets and categories. I am very excited and confident of this partnership. This will act as a catalyst in our journey to become the most influential brand in the social media space.”
Hungama Digital Media Entertainment COO Siddhartha Roy said, “We are extremely excited to come onboard as the social media partner for Pizza Hut. We have some really exciting social media campaigns lined up for the consumers and we are confident of fulfilling the brand mandate of initiating consumer activation using various social media platforms.
“Our team has implemented very creative campaigns for other clients in the past and they bring immense amount of experience to the table to make this one successful.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
