Applications
Pioneer enters into home entertainment segment in India
MUMBAI: Pioneer, which specialises in car audio and home theater entertainment products, has entered into the home entertainment segment in India.
The company has launched its LX series of audio video (AV) receivers and home theatre packages in addition to its regular AV receivers, home theatre in box and Blu Ray and DVD players.
The company says that its USP is superior technology and sound quality.
The LX series of AV receivers have DSB file playback, Android compatibility over MHL and Pioneer control application for Android based devices and ipod Touch, ipad and iphone. The regular AV receivers have been upgraded with a new lineup and have Pioneer proprietary technologies like Precision Quartz Locking System, control application for smartphones which substitutes the need for a remote control. The aim is to cater to the tech savvy consumer.
The company has introduced two home theatre packages that offer connectivity features. The packages are HTP-822ES and HTPRS32. The former offers connectivity options and applications like Airjam, control application for smartphones and tablets.
Pioneer India Electronics India GM Shingo Ikeuchi said, “During the test marketing phase last year we discovered that Indians appreciate high quality of sound. The aim is to be the perfect partner for home entertainment. It is fascinating to see the speed at which the Indian consumer adopts new technologies. Our endeavour is match up to their ever evolving needs.”
He added that Airjam a proprietary Pioneer technology allows the user to create, edit and play common playlists with different phones at the same time. There is no need for messy cabling or multiple inputs. This feature is available with some models and is compatible with touch based devices on iOS and the Android platform.
Pioneer India Electronics manager marketing, product planning Gaurav Kulshreshtha said that the aim is to address every kind of consumer from the mass to the premium. “We meet high end audio solution requirements with our LX series audio video receivers as well as entry level consumer needs with home theatre in a box. Right now we are focussing on South and West India. We have 50 direct dealers which is important as we have to give personalised service,” he added.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
