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Phoenix Satellite TV launches Cantonese channel on Asiasat 3S
MUMBAI: Asian satellite operator Asia Satellite Telecommunications (AsiaSat) has announced that Phoenix Satellite Television (Phoenix TV) has signed a contract to distribute a new free to air Cantonese language channel ‘Phoenix Hong Kong’ through its MCPC (Multiple Channels per Carrier) platform on AsiaSat 3S.
Utilising C-band capacity on AsiaSat 3S, located at 105.5?E, and the MCPC and uplinking facilities from AsiaSat’s Tai Po Earth Station in Hong Kong, the Phoenix Hong Kong channel commenced broadcasting, offering viewers in Hong Kong and across the Asia Pacific a wide variety of Cantonese programming including news, financial and business content.
Phoenix TV also delivers three Mandarin language channels on AsiaSat 3S. These include its flagship channel ‘Phoenix Chinese’, family movie entertainment channel ‘Phoenix Movies’, and information and finance news channel ‘Phoenix Infonews’.
Phoenix Satellite TV VP of international sales Liu Qing Dong said, “Asiasat has provided us an excellent distribution platform over the past 15 years since we launched our first Phoenix channel to Asia in 1996. We are excited to further expand our service on AsiaSat 3S with the launch of a brand new Cantonese channel Phoenix Hong Kong. By joining the region’s leading platform for Chinese programming, Phoenix
Hong Kong can instantly access a massive Chinese audience across the region”.
Asiasat president, CEO William Wade said, “We are pleased to further enhance our Chinese language programming neighbourhood on AsiaSat. By utilising our Tai Po facilities to launch this new Cantonese language channel, we expand our longstanding relationship with one of our anchor Chinese broadcasters, Phoenix TV. We appreciate the opportunity
to support Phoenix TV in expanding its broadcast service to a wider audience in Greater China and the region”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
