People magazine launches on the iPad

MUMBAI: People magazine has debuted its first issue for the iPad.

The announcement was made by Time editor, Style and Entertainment Group Martha Nelson.

The People application includes a single copy purchase option plus a first-ever subscriber verification web interface. The app invites People subscribers to verify their subscription and then supplies a login username and password which allows them to download the current issue for free.
  
Nelson says, “People‘s subscriber base is extremely loyal and pays a premium price for the magazine. We want them to have the ability to consume People content however they choose. We are thrilled that the weekly issues of People are now available on the iPad along with a variety of exciting bonus features to our audience.”

The People iPad app appears in the iTunes each Thursday morning and will feature the current issue as well as interactive elements, bonus photos and exclusive videos. 
 
The inaugural issue of People‘s iPad application includes exciting bonus features such as a video of Katy Perry demonstrating how to navigate the app as well as bonus never-seen-before photos of her childhood. People‘s special Babies section also receives treatment in the app, featuring a video tour of Bethenny Frankel‘s nursery and videos of Leelee Sobieski with her baby and Tori Spelling with her family.