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Pay-TV market to notch up $236 bn this year: ABI
MUMBAI: The worldwide pay-TV market is growing on all major TV platforms worldwide, including cable, satellite, and IPTV. Pay-TV service revenue is expected to reach $236 billion by the end of 2012, up from $223 billion in 2011, according to ABI Research’s pay-TV Market Data, which looks at average revenue per user (Arpu) and revenues worldwide.
ABI Research expects the pay-TV market to continue to grow 19 per cent over the next five years, generating $281 billion in 2017. Pay terrestrial TV services, however, are losing steam with a small drop in revenue; the French pay-TV platform TV Numeric is in receivership and likely to close at the end of the year.
DirecTV experienced Arpu growth in the United States as a result of higher penetration in premium packages; it saw significant subscriber and revenue growth in Latin America, although Arpu fell slightly as more customers chose less expensive packages.
Cable-TV maintains the largest share of the market through 2017, although it is losing market share to both satellite and IPTV. North American cable operators have experienced drops in their subscriber base over the past few quarters.
Growth in satellite and IPTV services in North America comes at the expense of cable. This competitive shift, coupled with a small drop in pay-tv penetration, lead cable-TV revenues to fall about one per cent in 2012 despite a small increase in ARPU.Global Cable-TV service revenue market-share is expected to drop to 47 per cent in 2012 from 48 per cent in 2011.
DirecTV tops ABI Research’s global satellite TV market share ranking, both in terms of subscriber base and service revenue at the end of 2Q-2012.
Research analyst Khin Sandi Lynn said, “DirecTV experienced ARPU growth in the United States as a result of higher penetration in premium packages; it saw significant subscriber and revenue growth in Latin America, although ARPU fell slightly as more customers chose less expensive packages”.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
