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Parle-G hunts for a new Super Hero with Zapak
MUMBAI: Reliance Entertainment‘s online gaming portal Zapak.com, in collaboration with Parle-G, launched the third edition of ‘Parle G Super Gamer.’ Saloni Daini, winner of Chhote Miyan, launched ‘Parle G Super Gamer’.
After having received a good response continuously for the past two years, ‘Parle G Super Gamer’ III aims to be bigger and better this year.
After a period of 21 days, 50 hi-scores from each Zone will be invited to Zapak Gameplex, nearby in their own city. Five winners will be selected from each of the Zones and will be coming to Mumbai to compete in the National Finals. The tournament is open to all children in the age group 6-14 years.
Besides having a lot of fun and a lot of gaming for the kids, the tournament is offering exciting prize of actually creating a game on the winner of the tournament.
Parle Products GM marketing Pravin Kulkarni says; “In this fast changing world, children are more exposed to the technical advances happening around them. The computer has become a major part of their education and upbringing. For kids, computers are not a piece of luxury but an essential tool or a great friend, With Parle G Super Gamer we intend to connect to this ever evolving generation of Genius kids.”
Zapak Digital Entertainment CMO Arun Mehra says, “Zapak has always been synonymous with online gaming for the kids’ community in the country. Zapakkids.com is the fastest growing segment on Zapak.com with 1.6 mn registered users. Parle G Super Gamer is a flagship property that we have created with Parle-G, the most popular brand in kids category and it has given us an over whelming response for the first two editions of the tournament. We hope to see even better response this year.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
