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Panasonic targets GenNext with trendy range of cameras
NEW DELHI: Panasonic, known for its camera and electronic range, has now gone in for a novel range of Camera and Beauty Care products targeted to entice the stylish and tech savvy new generation of consumers.
The new range of Panasonic Lumix Cameras create a new photo-culture in the digital era and offer one ‘touch screen’ and ‘tough’ technology that offers a complete line up for first time users to professionals. The newly launched Ultra Compact Dual Camera comes with an inbuilt 16 megapixel still camera, promising blur-less image and quality. The cameras meet the aspirations of young consumers as they have a variety of features friendly for adventure sports from deep sea diving to hiking in the hills.
Three known actresses and models – Jacqeline Fernandes, Kajal Aggarwal and Koyel Mullik – represented the Panasonic beauty products in a creative representation of the “Girl Next Door”. Renowned fashion and hair stylist Jawed Habib was also present. Panasonic announced ace photographer Atul Kasbekar as the ambassador for its unique ‘style meets substance’ Camera range. Reflective of a ‘New Lifestyle’, the celebrities are youth icons and represent the aspirations of youth from different regions of the country.
The ‘Girl Next Door’ campaign will also be launched across the nation. This concept embodies the tribute to the ‘Girl Next Door’ who represents the essence of Panasonic’s beauty products, and is a young consumer exposed to global influences.
Panasonic will set up display and retail points by way of distribution extensively across the country for these products. A select range shall also be promoted through “alliance partners” Modicare, one of the Ieading direct selling companies in India. As a part of the strategic alliance signed early this year, Panasonics’ products will be sold through Modicare’s vast network of 40 centers spread across 2700 cities.
Panasonic India President Daizo Ito said, “Panasonic has rigorously researched consumer needs in order to deliver revolutionized meaningful innovations based on unique insights. Panasonic has launched the new Cameras, Beauty and Health products in its endeavour to address Gen Next consumers’ need to style, look and feel their best. This adds a further dimension to the brand which has already made inroads into the countless lifestyle aspects of the Indian consumer.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
