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Pakistan government not keen to restore YouTube
NEW DELHI: In separate hearings in Lahore and Peshawar High Courts earlier this month, it became clear that the Pakistan government is not keen to restore the usage of YouTube in the country.
The Peshawar High Court was told on 1 August by Ministry of Information Technology and Telecom Additional Secretary Muhammad Ijaz Mian that it was in the interest of public to keep the video sharing website blocked.
He said an Inter-Ministerial Committee (IMC) had reviewed the matter on 8 February 2013 and found that the public stance was the same and the situation had not changed on blasphemous content. He added that since there was no technical solution at the hands of ministry to ensure 100 per cent blockage of controversial URLs, it was decided, keeping in view the security situation and the sentiments of public to continue with the decision of blocking YouTube.
In the Lahore High Court the same day, Minister of State for Telecom & IT Anusha Rehman Khan and the Secretary IT failed to appear. An additional secretary for the minister who appeared before the court said she could not come as she was busy in making IT policy for the country whereas the Secretary IT had an eye infection that did not allow him to attend the court.
Although the Court summoned both on 7 August, it was observed during the hearing that the government has not been able to resolve the issue of blasphemous content since September 2012, the month YouTube was blocked by the then PM Pervaiz Ashraf.
The High Court said an intelligent solution and regulation was required from the government.
Peshawar High Court was told that the Ministry had issued directives to Pakistan Telecommunication Authority (PTA) for finding a state of the art technological solution to overcome the problem but the authority has not responded positively on the issue.
The Ministry representative told the Court that it had contacted google administration to remove the content from its server which the search engine giant refused on grounds that it worked under the laws of the United States and existing law in Pakistan did not force it to fulfill the demands of the Pakistan government.
Google has already told the ministry to pass intermediary legal protection legislation in the country. A worldwide phenomenon, which will make the search engine comply by the local rules and regulations.
On the other hand, Lahore High Court has stated that it is not a solution to block the entire website which also has very valuable information for general public. There should be an intelligent solution to deal with the menace of anti-social and blasphemous content instead of blocking the entire website.
The court clearly stated that information flow cannot be controlled in this way and there should be self-regulation in every house as well. A worst action would be to block the whole internet in the country that will also severe links to the outside world.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
