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Pace to support 3 cable ops in switching over to digital cable
MUMBAI: Pace, a leading technology developer for pay TV and broadband service provider, has said that its pre-integrated software, conditional access and set-top box (STB) solution has been selected by three Indian cable operators, Delhi Distribution Company (DDC), Faction Digital, New Delhi and Kozhikode Cablecommunicators Ltd.(KCL), Calicut, to support their move to digital cable.
Pace has designed its pre-integrated solution to provide a cost-effective alternative to operators who need a high quality pay-TV platform but don‘t have the time or infrastructure to manage multiple technology partners or complex systems integration work.
Pace‘s pre-integrated solution incorporates Pace‘s Tungsten device software and Titanium Conditional Access System (CAS) as standard on a Standard Definition (SD) or High Definition (HD) set-top box.
The Indian version of the solution includes a Pace India-developed user interface (UI) created specifically for local consumer browsing preferences in terms of colour and design, including a button on the box itself so that users can operate all functions if their remote control is missing or out of action.
DDC, Faction and KCL have selected the Pace solution to enable swift rollout of digital services to their customers as part of this process, which will see 80 million Indian households transitioned to digital services by the deadline. The solution‘s design allows the operators to quickly deploy digital services to customers via an SD set-top box, and then add PVR capabilities or additional services in the field over time, if and when their requirements change.
Pace International president Shane McCarthy said, “Pace aims to offer operators as many options as possible. The cost and time pressures for Indian operators are huge, and working with multiple partners to develop, integrate and deliver their service platform is not a realistic option.
“We have developed our pre-integrated solution to make operators‘ lives easier by giving them the option of a single source for their software, hardware and CAS. It provides DDC, Faction and KCL with a straightforward and cost-effective way of moving their subscribers to digital, while maintaining the high quality that customers have come to expect from Pace. This not only delivers up-front but also keeps customers‘ longer-term costs down.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
