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Pace leads 2009 set top box sales, Motorola second
MUMBAI: Pace has raced ahead. The digital set top box (STB) manufacturer has zipped ahead of Motorola, emerging as the No 1 company to ship STBs globally to pay-TV customers in 2009. This is the preliminary finding of a study conducted by UK-based IMS Research’s “The World Market for Set-top Boxes and iDTVs” which is slated to be released soon.
As per the research report, the top five STB manufacturers for 2009 are: Pace, Motorola, Technicolor (formerly Thomson), Scientific Atlanta/Cisco, and Humax.
“Motorola’s position is attributed to its leadership in the cable sector whilst Technicolor’s focus and leadership continues to be in the satellite sector,” the report clarifies.
Last year Pace was in third place behind US-based Motorola and French company Technicolor. But Pace has notched the top spot with a 31 per cent increase in shipments over the year ago period.
The co-author of the study Rebecca Kurlak says, “Pace’s position as the 2009 market share leader can not only be attributed to the company’s December 2007 acquisition of Philips’ STB business, but also due to the company’s continued organic growth. The Philips division, now Pace France, operates as a division that focuses on IP, DTT and linear TV services. This additional facility has allowed Pace’s headquarters in England to remain focused on traditional TV platforms and NDS CAS clients.”
For 2010, IMS Research expects Pace to remain in the top ranking position due to its recent partnership announcements of high definition roll outs for Benelux satellite operator M7 Group and Malaysian satellite operator Astro, in addition to its large contract agreements with DirecTV, UPC and Viasat.
IMS Research‘s report also says the market for STBs is notching up healthy growth as newer nations ramp up to digital. It has estimated that STB shipments grew 15.2 percent year-on-year on a global basis from 2008 to 2009.
The study provides detailed analysis of STB shipments and revenues for 68 countries – and is considered to be the most comprehensive report on the market.
TV households are split by region, country, platform, operator, and digital penetration rate. STB shipments and revenues are broken down by SD/HD picture quality, one-way/two-way data receiving, and by DVR functionality. The report will be published by the end of May 2010.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
