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Pace is largest supplier of STBs to pay-TV industry: IMS
MUMBAI: Pace plc, a leading technology developer for the global payTV industry, is ranked as the world‘s largest supplier of set-top boxes to the payTV industry, according to IMS Research.
The ranking is based on the number of digital set-top boxes shipped to pay-TV customers in 2009 worldwide.
“The world market for set-top boxes and iDTVs show that a major increase in its set-top box sales propelled Pace from third place in 2008 to first in 2009,” the study said.
The set-top-box shipments grew 15.2 per cent year-on-year on a global basis from 2008 to 2009.
Pace has delivered remarkable growth over the past three years, developing a leadership position by creating and delivering set-top box technology – particularly HD, PVR and hybrid devices – for over 100 of the world‘s payTV operators.
Said Pace CEO Neil Gaydon, “This is an incredible achievement for our company. It is testament to the continuous innovation and focus in delivering on our strategy to lead in converged home entertainment. We have worked very hard to build a customer-centric organisation, working closely with our partners and consistently delivering outstanding, innovative products. Our people and culture are the driving force behind our becoming the world‘s number one.”
2009 was a record year for Pace. It was in the year that Pace built on the successful integration of the Philips set-top box division and this powerful combination went on to deliver substantial organic growth.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
