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Ozone Media sets up vertical for branding
MUMBAI: Ozone Media has set up a separate vertical to cater to branding on digital platforms.
Expanding its service offerings, the ad network is making available tailored products for branding, aggregating the long tail of digital content. As part of the expansion, Arvind Mishra, ex Mauj Mobile, and Diyang Bharadwaj, founder member Zed Digital, have joined the company to spearhead this initiative.
While Mishra would Head the Brand vertical, Bharadwaj will take on the responsibility of the Performance vertical.
Ozone Media CEO and Founder Kiran Gopinath said, “Mobile and digital is getting the much due attention from advertisers, with digital brand campaigns gaining interest from traditional advertisers. We expect to this category to outpace the already high growth rate of internet advertising. Until now ad networks did not find their rightful place in branding campaigns primarily because their offering(s) were not tailored to meet the requirements a digital branding campaign demands. Ozone Media now has tailored products and services to meet these requirements, drawn largely from its operational depth and intelligence based on user‘s online behaviour.”
Ozone Media has grown its headcount by almost 50 per cent since January this year in wake of the recovery of advertising budgets and increase in internet advertising spends and thrust of more industries towards digital advertising. The company has seen a 60 per cent growth in the campaigns run on its network, according to an official statement.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
