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Ozone Media appoints Ajay Bansiwal as SVP
MUMBAI: Online ad network Ozone Media has appointed Ajay Bansiwal as senior vice president. He will spearhead the network‘s plans of expanding its overseas operations.
Also, to build local presence and further reach in the markets, the network has set up an office in New Jersey overseeing the US, North America and the UK region.
Said Bansiwal, “There is a huge opportunity to cater to the Indian Diaspora in US, Canada and UK. The Indian community is one of the most affluent and increasingly influential demographic in these geographies. Marketers have recognized this fact and their appetite for reaching out this demographic is increasing exponentially. I am excited to be part of a smart, young and dynamic company and look forward to my role in Ozone Media.”
Prior to joining Ozone Media, Bansiwal was SVP at Reliance MediaWorks where he was responsible for Big Cinemas‘ advertising revenues in North America.
Bansiwal has started his career with Times Internet‘s North America operations and managed advertising revenue at Sulekha.com in his earlier assignments.
Ozone Media CEO and co-founder Kiran Gopinath said, “2011 augurs well for advertisers. It is an opportune moment to expand our reach geographically and build greater depth in technology. Ozone Media‘s strength with Indian (South Asian) publishers provides a readily scalable platform to reach out to the NRI segment, HNIs et al. We welcome Ajay on board to grow and expand the market for Ozone Media in these territories.”
According to Ozone, finance and matrimony sectors already have a significant interest with the NRI population. There is enormous potential to tap other sectors and grow revenue considerably from local overseas advertisers who are now looking at talking to this demographic.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
