Software
OpenAI launches $100/month ChatGPT Pro tier to rival Anthropic
New subscription offers significantly more Codex usage for heavy coding tasks.
MUMBAI: OpenAI has just raised the stakes in the AI coding arms race by giving power users a much bigger slice of the pie. The company has introduced a new $100-per-month ChatGPT Pro subscription tier, aimed squarely at competing with Anthropic in the fast-growing AI coding space. The new plan provides five times more Codex usage than the existing $20 Plus tier and is specifically designed for longer, high-effort coding sessions.
According to OpenAI’s announcement on X, the Pro tier will continue to include access to all existing Pro features, including its exclusive Pro model and unlimited usage of Instant and Thinking models. As part of a limited-time promotion running until 31 May, new subscribers to the $100 plan will receive up to ten times the Codex usage of ChatGPT Plus to support more ambitious development projects.
The company also noted that the current Codex promotion for Plus users will end, with usage being rebalanced to allow more frequent sessions throughout the week rather than heavy daily limits. The $20 Plus plan will remain the main offering for everyday use, while the new $100 tier targets heavier, more consistent workloads.
OpenAI’s broader subscription lineup continues to include a $200 Pro tier, an $8 Go plan, and a free tier. Earlier this week, CEO Sam Altman revealed that the Codex AI coding agent had reached three million users, with usage limits reset at every million-user milestone.
The launch closely mirrors Anthropic’s pricing structure, which includes a Max 5x tier at $100 per month and a Max 20x tier at $200 per month. The move comes amid reports that OpenAI has initiated a “code red” internal strategy to counter Anthropic’s growing dominance in AI coding tools. The company is shifting focus toward professional developer tools while reportedly scaling back or pausing other projects, including further development of its Sora video generator.
OpenAI has also confirmed plans to build a desktop “superapp” that integrates ChatGPT, Codex, and its Atlas AI browser into a single unified platform.
In the competitive world of AI coding assistants, OpenAI is clearly signalling it won’t be outspent or outbuilt. With the new $100 Pro tier, the company is giving serious developers more firepower and sending a clear message to rivals that the race is far from over.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
