Applications
One97, Webchutney partner for interactive games
MUMBAI: Mobile value added service company One97 and interactive agency Webchutney have partnered to produce interactive gaming titles across various handheld and other electronic gaming consoles, gadgets, platforms and devices.
Under the alliance, Webchutney is building a dedicated Studio for game development which will work with One97 to produce games for iPhone, iPad and iPod Touch platforms.
States One97 MD Vijay Shekhar Sharma, “Webchutney is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with such a talented team. This alliance also underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Webchutney will enable us to broaden our pipeline of exciting new content as we continue to strengthen our industry position and pursue long-term growth opportunities.”
The alliance will eventually develop gaming content and solutions for the entire range including Android, Windows Mobile, Symbian, N-Gage, PSP, DS, and Flash. The game studio will operate as a separate business unit within Webchutney.
Added chief executive officer and co-founder Webchutney Sidharth Rao, “We chose to partner with One97 because of their reach, multi-platform experience and marketing expertise. We have been working together for the past several months on various other assignments, and it was clear to us that One97 supports our commitment to produce the most engaging experiences across multiple channels and consumer touch-points.”
This partnership will provide Webchutney its first partnership in the mobile gaming space and will significantly broaden its horizon by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
