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Ohana Media launches audience marketing platform
MUMBAI: Ohana Media, a technology driven advertising startup from India, has announced the launch of its audience marketing platform – OhanaQB.
OhanaQB enables marketers, publishers and online businesses to understand their audiences better by building audience clouds that capture implicit and explicit user intents & actions. Using advanced user segmentation technology, OhanaQB allows marketers to discover which audience clusters contribute the most to their business by revenue, profitability or engagement.
The platform also features actionable audience intent analytics that allows marketers to build personalised marketing experiences for each member in their audience cloud, and deliver millions of these experiences through OhanaQB.
Ohana Media CEO Vivek Sharma said, “The OhanaQB platform was developed in close collaboration with a select set of marketers from a variety of business domains including finance, telecom, ecommerce, travel and pharmaceuticals – these early adopters of the platform helped us refine the product for general availability.”
Ohana Media COO Shameek Chakravarty said, “Self-learning algorithms in OhanaQB continuously look at audience data and generate automated recommendations to help improve ROI from a marketer‘s perspective. However, QB is not just about data and insights – it enables you to take action based on those insights as well. The platform is integrated across all the digital touch-points including search, display, social media, email and direct website visits – this lets marketers create and deliver highly relevant cross-channel marketing messages at scale, without spending days setting up and optimising campaigns or collating reports from various sources.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
