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Oakley ropes in Yuvraj Singh as brand ambassador for India
MUMBAI: Oakley has announced that cricketer Yuvraj Singh has become the newest addition to its roster of athletes. Heading into the cricket World Cup, Yuvraj will rely on his Oakley design, Radar sunglasses, for optimised levels of comfort, protection and clarity.
Singh said, “I have always been a fan of Oakley, and I am extremely excited to become part of the Oakley family. The brand stands for high standards in eyewear technology. It‘s an honor for me to be the brand ambassador for Oakley in India”.
Oakley senior VP global marketing and brand development Scott Bowers said, “We are honoured to have Yuvraj join the Oakley family. He is a powerful athlete with a colorful personality, and he has captured the hearts of a nation through his prowess on the cricket field. His blend of talent and outgoing style is a perfect match for Oakley, a company that innovates to achieve the best of performance technology and shape it with the art of true originality. Our partnership represents the next step in deepening the brand‘s relationship with cricket players and fans in India”.
Oakley makes sport-specific eyewear, sponsoring professional athletes in over two-dozen sports internationally. Yuvraj and other cricketers have utilised Oakley‘s sport performance eyewear for years. However, Yuvraj is the first Indian cricketer to become a member of the Oakley team. As such, he will have access to all the latest in Oakley innovation.
The Oakley Radar is a single-lens sport design that enables him to change the lens in seconds and match his vision to light conditions for optimal performance. Singh is currently collaborating with Oakley designers on his first Signature Series sunglass, and a sneak peek of the new design will be available during the 2011 ICC World Cup.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
