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Now TV ties up with Fox for premium movie channel experience
MUMBAI: Fox Movies Premium (FMP), Star Chinese Movies (SCM) and Hong Kong platform now TV have joined forces to bring to viewers a better premium movie channel experience through the introduction of a new and exclusive Play service.
now TV customers will be able to access the Fox Movies Play and SCM Play platform through the now Player website (nowplayer.now.com) and a “now ID” to catch up with their favourite content on FMP and SCM anytime, anywhere.
Bringing FMP & SCM Wherever They Go Online: With the Fox Movies Play and SCM Play services, now TV subscribers who subscribe to FMP and SCM, will have free online access to watch FMP and SCM premium content a day after its screening on the channel. Now, no matter where viewers are – whether at home or on-the-go – they will be able to watch their favourite programmes, including Hollywood and Chinese blockbusters and concerts, on the online now Player.
Fox International Channels VP territory head Hong Kong Rajesh Sheshadri said, “FMP and SCM‘s viewer-centric approach strives to keep viewers ahead of the entertainment curve by offering leading content and first-and-exclusive rights along with features and services that enhance the premium TV experience. We are pleased to partner with now TV for the introduction of Fox Movies Play and SCM Play service, so that viewers can watch their favorite programmes anytime, anywhere.”
PCCW senior VP of TV, media Mamie Leung said, “Being the largest pay-TV operator in Hong Kong, now TV is committed to bringing the best viewing experience to our customers. Through now Player, viewers already can enjoy a variety of now TV‘s self-produced channels, including news, entertainment and sports content on multi-screens. The addition of exclusive Fox Movies Play and SCM Play further enhances the exciting content lineup of now Player.”
Enhancing the Home Watching Experience with HD & SVOD:
In addition to the new Play service, FMP, SCM and now TV has further enhanced the viewing experience by providing High Definition channels and Subscription Video-on-Demand (SVOD) services via now Select. This means that viewers can be assured of the best visual quality of FMP and SCM programmes at home.
Providing Access to Hollywood Like No One Else:
As Hong Kong is one of the top destinations in Asia for all things Hollywood, now TV viewers of FMP will continue to get access to their beloved blockbusters as well as the hottest series, live UFC fights and special events, concerts and award-winning documentaries.
Giving viewers Chinese content: SCM will continue to offer viewers Chinese blockbuster movies, live events, concerts and award-winning documentaries they have come to expect from the channel.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
