Now Airtel Digital TV announces a la carte pricing

MUMBAI: Airtel Digital TV, the DTH service from Bharti Airtel, is offering all the 198 linear channels at an a la carte basis to meet the regulation prescribed by the Telecom Regulatory Authority of India (Trai).

The company has announced the pricing of all the channels available on its platform.
 
The cost of individual channels starts from Rs 3 onwards and in case the customer opts for the a la carte option, there would be a minimum charge of Rs 150 per month + service tax or actuals whichever is higher. 
 
Bharti Airtel director and CEO, DTH services Ajai Puri said, “Content has always been central to our endeavours. The early introduction of our a la carte offerings enhances choice and convenience for our customers who can now either go in for either a la carte or choose from our wide range of monthly base packs or have a mix of additional packs on the base pack.”

Tata Sky has already introduced the a la carte option for its customers.