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Noida Software Technology Park to offer Latens Cas to broadcasters
NEW DELHI: Latens, a provider of software security solutions for Pay-TV and IPTV, has announced a partnership with Noida Software Technology Park Ltd (NSTPL) to offer Latens Cas to Indian Broadcasters through the NSTPL Teleport.
NSTPL provides a comprehensive range of quality services such as TV broadcasting, news gathering and video uplinking from its facility spread over 12 acres in Noida in the National Capital Region. Currently NSTPL uplinks more than 30 channels and is expected to increase this to 50 channels before the year end, making it one of the biggest teleports in AMEA.
With more and more channels turning to a pay-per-view model, NSTPL understood the need to offer a secure, affordable and flexible Cas service in order to better monetise the 100 million cable subscribers. To meet the requirements of the broadcasters, NSTPL and Latens have collaborated to offer this as a service from the NSTPL teleport. While the technology will be provided by Latens, the infrastructure would be maintained by NSTPL.
This will address the twin needs of all the broadcasters – the highest level of security at a flexible affordable rate. Latens software Cas, which reduces the infrastructure and maintenance cost by as much as 60 per cent, will be a panacea for the broadcasters. And finally, the broadcasters will be less prone to the issues of smartcard sharing, cloning, logistical issues, card recall, etc. as the Latens software Cas removes the cost of card manufacture, distribution and replacement.
“We are very glad to partner with Latens as this product addresses the one compelling need of broadcasters – to encrypt with the highest level of security in a service model,” says NSTPL managing director Ankur Jain.
Latens Asia regional director Rahul Nehra said, “We are proud to be associated with NSTPL and are convinced that this association will finally address the ongoing issues of the Indian broadcasters.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
