Applications
Nimesh Bhandari to be CMO at RealtyCompass.com
MUMBAI: Realtycompass.com, a property search engine, has appointed Nimesh Bhandari as the Chief Marketing Officer.
Speaking on his appointment, RealtyCompass.com COO Sankara Srinivasan said, “Nimesh’s rich execution experience in the field of Internet & Telecom will aid RealtyCompass.com in scaling up rapidly across PAN India. He has great credentials with a proven track record in business development and product marketing which will help Realtycompass in re-defining the online property search space. While welcoming him on board, I wish him a happy and successful tenure at RealtyCompass.com.”
Nimesh brings over a decade of experience in business development in the internet & telecom space.
Prior to this Nimesh started and grew the online ticketing business for Paytm.com overseeing business, product and marketing. Nimesh comes with a very strong understanding of e-commerce and mobile ecosystem and has played pivotal roles in alliances, marketing and product functions in Ibibo.com, Reliance Entertainment, TomTom & ValueFirst Messaging in his earlier stints.
Elaborating on his role at RealtyCompass.com, Nimesh said, “Technology is yet to disrupt realty space, and RealtyCompass has a huge opportunity to create an efficient & transparent marketplace for home buying. There is no single platform today where every project in the city is listed. I believe it’s a great opportunity for us to leverage these and make Realtycompass.com, the solution to hassle free home buying.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
