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Netflix’s new launches in the Nordic region
MUMBAI: Internet subscription service for movies and TV shows Netflix has launched in Finland, culminating a week of events that also introduced Netflix to Sweden, Denmark and Norway.
Ten million broadband households in Denmark, Finland, Norway and Sweden can now subscribe to Netflix and, for one low monthly price, instantly access a wide selection of Hollywood, local and global TV shows and movies via a range of Internet-connected devices, including Smart TVs, game consoles, Blu-ray players, home theater systems, tablets and smartphones.
Netflix co-founder, CEO Reed Hastings said,”We‘ve received a very warm welcome throughout the Nordics and are thrilled by the excitement we have seen for Netflix in Sweden, Denmark, Norway and Finland. Initial signups exceeded our expectations; the Nordic people have definitely shown that they are ready for the future of television.”
Netflix is priced at 79kr a month in Sweden, Denmark and Norway and EUR7.99 in Finland. A free, one-month trial of Netflix is available by visiting Netflix.com. An extended trial is available for a limited time to paying Spotify subscribers as part of a launch partnership with the music streaming company.
At launch, Netflix is offering movies and TV shows from many different providers, including Warner Bros, Twentieth Century Fox, Walt Disney Company, Sony Pictures Entertainment, BBC Worldwide, CBS Studios, ITV Studios Global Entertainment, Shine International, Nordisk Film Distribution, AB Svensk Filmindustri, Scanbox Entertainment and Norsk Filmdistribujon.
Among the thousands of hours of great movies and TV shows available at launch are recent big screen hits such as The Expendables and Happy Feet 2. Previous full seasons of American shows such as How I Met Your Mother, Breaking Bad, The Vampire Diaries, Arrested Development, Dexter, Spartacus and The Walking Dead will be available to Netflix members as well as full seasons of British TV including The Inbetweeners and Sherlock. Other titles include a wide-range of documentaries, art house movies and classics ranging from Being Elmo, A Clockwork Orange to There Will Be Blood. Kids titles available at launch include High School Musical 1 & 2, Shaun the Sheep and Babar.
In addition to the slate of international viewables, there are also local titles available on Netflix in the Nordic countries. These include:
- Danish movies such as Submarino, Flammen & Citronen, Pusher Trilogy and prizewinning Festen, previous full seasons of Danish favourites including Klovn.
- Finnish titles including Iron Sky and Kolme assaa
- Norwegian favourites including Lilyhammer, Julenatt I Blafjell and Tomme tonner.
- Swedish movies such as Flickan, I taket lyser stjarnorna and Maria Larssons eviga ogonblick as well as previous full seasons of Swedish TV favorites including Bron and 30 grader i februari
Netflix is fully localised, offering subtitles on foreign language movies and TV shows and dubbing for most kids titles. In the coming months, more great movies and TV shows will be added, building upon the great entertainment choices available today.
The company claims to have over 27 million streaming members throughout the Americas, the UK, Ireland and now the Nordic countries.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
