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Netflix in deal with Lionsgate for streaming of ‘Mad Men’
MUMBAI:Internet subscription service Netflix and Lionsgate have teamed up for a syndication arrangement to stream up to seven seasons of the show ‘Mad Men’ to Netflix members.
The first four seasons will be made available to watch instantly from Netflix on 27 July.
Additional seasons will be added annually after they complete airing on their respective seasons on the AMC network.
Under a separate agreement, the first four seasons of Mad Men are already available to watch instantly, streaming from Netflix in Canada.
Netflix chief content officer Ted Sarandos said, “Mad Men has been and continues to be a representation of TV at its best and Netflix is proud to be the syndication home for this acclaimed series. This deal secures long term instant access to an iconic show for Netflix members for years to come.”
Lionsgate president, co-COO Steve Beeks said, “We‘re delighted to partner with Netflix to begin our syndication of ‘Mad Men‘. We have ensured ‘Mad Men‘s‘ value for years to come by layering today‘s unique syndication deal with a leading digital distribution partner on top of last week‘s licensing agreement with AMC. The innovative structure of our distribution plan underscores the tremendous value of producing and owning content in a digital world where demand for content continues to grow and pathways for reaching consumers continue to diversify. We will announce our transactional digital plans and other elements of our syndication strategy for ‘Mad Men‘ shortly.”
Lionsgate announced last week that it has entered into a new three-year agreement with “Mad Men” creator Matthew Weiner to continue as showrunner.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
