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Netflix in 2-year agreement with CBS
MUMBAI: Following Amazon.com’s launch of a free movie-streaming service, Netflix has signed a two-year agreement with CBS Corp.
The agreement will enable its monthly subscribers to stream select catalogue titles including episodes of Medium and Flashpoint as well as full seasons of Frasier, Family Ties and Cheers among others. Though financial terms of the non-exclusive deal were not disclosed, CBS has the option to renew the deal for an additional two years that begins in April this year.
Episodes from the original Hawaii Five-0 are included in the package as are episodes from Star Trek and the cult favourite, Twin Peaks. Some of ‘60s classics like The Twilight Zone and The Andy Griffith Show will be available as well.
Said CBS Television Distribution president of distribution Scott Koondel,”This deal recognizes the increasing value of our content in today‘s marketplace. More and more, people want to be able to access our programming on a wide variety of platforms. We are very pleased that the titles offered through this deal will now also be made available to a whole new community through … Netflix. We will continue to pursue additional non-exclusive distribution partners that are additive to our overall business.”
Netflix ended 2010 with more than 20 million monthly subscriptions, the majority streaming at least 15 minutes per month.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
