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Neo Cricket expands reach in US with Cablevision
MUMBAI: Neo Broadcast America, a Nimbus Communications group company, has entered into a distribution agreement with CSC Holdings, part of Cablevision Systems Corp, to telecast the 24-hour sports channel Neo Cricket in the U.S.
As part of the deal, Cablevision customers will be able to see the live coverage of all international cricket matches organised by BCCI played in India, as well as, other events like the Asia Cup along with cricket centric programming on Neo Cricket.
“Neo Cricket is dedicated to cricket programming. We have the exclusive rights for all international cricket games played in India, organised by the BCCI and we are excited to share these matches with cricket fans in the U,S,” said Neo Sports Broadcast COO Prasana Krishnan.
The channel has been added to the iO Sports & Entertainment Pak and is also available as a part of the new iO South Asian package on Cablevision Systems.
“We are pleased to continue expanding our iO Sports & Entertainment Pak with the addition of Neo Cricket.” said Cablevision senior VP of video product management Gary Schanman. “Cablevision is committed to delivering programming that meets our customers’ diverse interests, and this new addition serves this important commitment.”
Neo Cricket will be available on channel 463 as part of the iO Sports & Entertainment Pak at an additional $6.95 per month. The network is also available on channel 247 as part of the new iO South Asian programming package, which also includes World Picks Hindi, TV Asia, ITV Gold, Zee TV, and Sony Entertainment Television Asia and can be added for $24.95 per month to Family Cable level of service or above.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
