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NDTV expands reach of its channels in Australia
MUMBAI: NDTV is expanding its reach in Australia. The company has signed a distribution deal with Australian subscription TV provider FetchTV for the carriage of its three channels.
As a part of the deal, NDTV 24×7, NDTV India and NDTV Good Times will be available on the FetchTV platform in Australia.
NDTV head – distribution and affiliate sales Rahul Sood said, “With India firmly on the global stage, there is a need to reach out to the broader audiences looking to keep abreast with events unfolding in the region.”
NDTV 24×7 will be available in the base pack of FetchTV, along with channels like CNBC Australia, BBC World News, Fox Sports News and other international news channels.
NDTV India and NDTV Good Times will be available along with the bouquet of all other Indian channels.
FetchTV provides access to digital free-to-air channels, subscription channels, video on-demand and interactive content via an unmetered broadband connection.
FetchTV CEO Scott Lorson said, “FetchTV is committed to providing quality programming options for Australia‘s diverse population and the inclusion of channels from South Asia is just the beginning. We will continue to introduce multicultural programming to cater for Australia‘s diverse range of cultural backgrounds.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
