Applications
NDTV Convergence partners HP, Indiamart to launch SME portal
MUMBAI: NDTV Convergence has announced the launch of an SME portal in partnership with HP and Indiamart.com. The new site, ndtvsme.com, will serve as a destination for SMEs and provide them with information, transactional platforms and services relevant to their businesses.
This website offers focused business enquiries for members through the network of NDTV, HP and Indiamart.com.
NDTV Networks CEO Vikram Chandra said, “We are excited about reaching out to the SME community, which forms the backbone of the Indian industry, through this portal. NDTV has always focused on this space with its business channel NDTV Profit and now we plan to address the various needs of this huge segment.”
The new portal will be a repository of information that will help technology leaders, CIOs, CMOs at every stage of the IT purchase and product marketing process, the company said. The online portal will also draw on the channel for premium content and as a platform to promote services.
The ndtvsme.com portal includes the HP Smartbiz section which contains trade news, case studies, white papers and information on HP products and solutions.
Hewlett-Packard India Sales head, marketing – commercial & SMB, personal systems group Deepti Dang said, “With the launch of ndtvsme.com with a trusted media partner like NDTV we further reiterate our commitment to India as the SMBs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available.”
Added Indiamart.com CEO and founder Dinesh Agarwal, “In order to serve the large Indian SME population, we strongly believe that partnerships like the one between NDTV and Indiamart.com are the best way forward. The extensive reach of media will take the relevant content to millions of SMEs and address their need for an integrated source of information and B2B commerce.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
