Applications
NDS to highlight advanced hybrid solutions at Anga Cable trade show
MUMBAI: NDS has unveiled its line-up of advanced solutions and applications for Anga Cable, which kicks off in Germany next week.
Present on the show will be technologies that enable platform operators to secure and broaden their business with new, revenue-boosting hybrid services.
NDS will also showcase a range of solutions deployed by local European service providers including: Kabel BW, Tele Columbus and Sky Deutschland.
NDS demonstrations at ANGA Cable will include:
-Next generation User Interfaces for an improved user experience
Pay-TV operators around the world are deploying what NDS claims is the industry’s most advanced Electronic Programme Guides (EPGs) and UIs with the assistance of NDS’ design and consulting services. NDS will be demonstrating Oona, an intuitive conceptual UI that incorporates contextualised widgets, social interaction and search and recommendations which addresses the complexities of the connected environment.
3DTV : NDS is addressing the issues surrounding 3DTV, such as the display of the EPG and subtitling on stereoscopic 3D content and the requirements such features place on the chipset. To demonstrate, a proposed solution that addresses the real challenges of having a 3DTV in the home will be on display.
-NDS DynamicAdvanced Advertising suite: This enables TV operators to manage, deliver and execute advanced, addressable advertising applications to improve their existing advertising sales and develop new advertising revenue streams.
Infinite TV: Through InfiniteTV, connected TV viewers have access to complementary over the top (OTT) Internet video services and applications such as catch up-TV and on-demand content through a single, intuitive user experience with a rich electronic programme guide (EPG).
Using both broadcast channels and the Internet, InfiniteTV adds rich metadata to broadcast programmes and integrates advanced search and recommendations engines to provide a seamless ‘over the top’ television experience.
-NDS Video On Demand (VoD) with Progressive Download : NDS’ VOD service, based on Progressive Download (PDL) technology, enables the delivery of both SD and HD content over IP whilst managing the problems associated with low bandwidth connections to deliver uninterrupted viewing – ensuring a quality of service matching that of traditional VOD. Using the internet to download content to the DVR hard drive; once enough content is cached, the viewer can start playback and any remaining content is downloaded in background mode.
-Unified Gateway: NDS is working in partnership with Jungo, an NDS group company, to address the potential of a truly connected home environment. At ANGA, NDS and Jungo will be showcasing a proof of concept demonstration of an end-to-end system that takes a unified approach to distributing video, data and voice services in and around the home from a single point.
NDS GM Yves Padrines says, “As the pay-TV market embraces a hybrid future and competition intensifies in markets such as Germany, choosing the right technology partner becomes more critical than ever. NDS is ideally placed to partner pay-TV operators of all sizes as they seek to increase their subscriber base, improve customer loyalty and grow revenues through the deployment of differentiated hybrid services.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
