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NDS launches content marketplace Infinite TV Exchange
MUMBAI: NDS, the technology solutions provider for digital pay-TV, has launched Infinite TV Exchange, the first global B2B content marketplace and delivery system.
NDS claims that Infinite TV Exchange brings together service providers and content owners to build special interest channels and expand the operator offering – leveraging over-the top (OTT) delivery.
NDS Senior VP advanced products and markets Yoni Hashkes said, “Infinite TV Exchange enables an entirely new ecosystem for special interest programming. The marketplace is designed to give pay-TV operators the ability to build a branded platform at the centre of the entertainment experience that satisfies the individual interest of its subscriber – bringing together what is currently a fragmented viewing experience.”
Infinite TV Exchange enables the monetisation and delivery of high-quality, specialised content to pay-TV platforms. Designed to help content owners reach global platforms and enable broadcasters to enrich their existing offering the platform provides seamless integration of specialised content, in the form of channels, with an operator’s existing offering to satisfy the individual interests of the subscriber – ensuring that they remain the prime source of TV entertainment.
“Consumers have an insatiable appetite for video content centred around their individual interests and passions. Some of this content is available online today, but with a less than optimal viewing experience. Programming and distributing specialiaed channels to address these interests on traditional broadcast platforms is an area that isn’t currently addressed,” said Gartner‘s Media Industry Advisory Services research vice president Mike McGuire. “The idea of creating a marketplace where broadcasters and service providers can negotiate directly with content owners to build and integrate their own specialized, over-the-top channels is the kind of innovation that is needed – giving subscribers an integrated entertainment experience.”
The Infinite TV Exchange marketplace is open to a full range of professional content and provides a complete ecosystem of the necessary components to transform individual content into OTT programming channels. Content owners – whether mainstream studios or independent content owners – upload their content to the marketplace. They are then able to create their own channels with the provided tools, and use a simple system that enables the negotiation of contractual and commercial terms with the service provider to be conducted through the online portal. Service providers are able to create or select specialised channels built with programming uploaded by the content owners to integrate into their existing offering, seamlessly displayed in the electronic programme guide (EPG).
NDS said that content owners such as National Geographic, Kids Co, Speed, Revision 3, Watch Mojo, Red Bull Media and other specialty broadcasters like Dance Channel, Race Fan TV and Wild Earth TV have already committed over 100,000 hours of content to Infinite TV Exchange.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
