Applications
NDS helps Indovision migrate to MPEG-4 STBs
MUMBAI: NDS has announced that its technology is enabling Indonesian pay-TV and DTH operator Indovision to kick-start a progressive migration of its more than one million subscribers from MPEG-2 to MPEG-4 set-top boxes for enhanced TV services including interactivity.
Supported by a suite of end-to-end NDS solutions including VideoGuard® conditional access and MediaHighway® set-top box software, Indovision is in the process of deploying MPEG-4 set-top boxes to its entire subscriber base, enabling the launch of both high-quality standard (SD) and high definition (HD) services in a cost-effective manner.
In addition to providing high-quality linear TV services, both the SD and HD set-top boxes will allow users to access an interactive portal using their remote control, with games including Aquatika and Monkey Medallion and educational applications such as Spelling Whizz and Painter Puzzle.
In addition, the NDS MediaHighway Development Kit will enable Indovision to independently develop and add additional games to the platform. This is the first deployment of its type in the Indonesian pay-TV market.
Indovision launched its first MPEG-4 SD set-top box in March 2011, with an already extensive rollout. The operator subsequently announced the launch of its MPEG-4 HD service in February this year with an initial line-up of five HD channels, with plans to expand its offering in the near future.
MNC SkyVision VP director Handhi S. Kentjono said: “NDS’ global expertise in end-to-end solutions has been instrumental in our growth and will allow us to continue to deliver a superior TV-viewing experience as we make the full transition to MPEG-4.” He continued “With the addition of interactive games and the framework to expand our portfolio, we hope to provide an evolving, engaging service for our subscribers.”
NDS senior VP, GM Asia Pacific Sue Taylor commented, “As one of our longest-standing customers in the Asia Pacific region and the leading pay-TV operator in Indonesia, this move testifies that Indovision is a driving force behind the introduction of innovative, interactive TV experiences to the market. We look forward to continuing our support for Indovision as it migrates fully to MPEG-4.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
