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NDS deploys solutions for Liberty Global’s cable operation in Netherlands
MUMBAI: NDS, now part of Cisco, has announced at the television technology trade event IBC in Amsterdam, has deployed its solutions for Liberty Global‘s cable operation UPC in the Netherlands.
This is part of the deployment of NDS solutions for Liberty‘s Global Horizon platform, NDS said at the television technology trade event IBC in Amsterdam.
As the first deployment of its kind, Liberty Global‘s Horizon platform brings together leading partners from across the industry to enable a next-generation multimedia experience, providing innovative new functionality and services for its subscribers.
NDS said its technologies provide the core enabling framework for the newly launched platform. Managed by the NDS Unified Headend, the new platform enables delivery of content and services to multiple devices in and out of the home, all with a unified look and feel and leading functionality tailored to the device.
To enable advanced functionality within the home, NDS‘ MediaHighway middleware resides in both the multimedia gateway device and set-top boxes (STBs). As the primary software component, MediaHighway provides the underpinning for services such as recommendations, personalisation and an advanced, multiplatform user interface from NDS .
Liberty Global executive VP, CTO Balan Nair said, “We are delighted to be announcing the launch of the Horizon platform. Over the course of this project, we have worked with some outstanding partners to achieve an industry first, and through the provision of the key technologies and solutions for Horizon, NDS have been instrumental in enabling us to provide such an exceptional user experience for our subscribers.”
NDS VP, GM Europe, Middle East and Africa Yves Padrines said, “The Horizon platform has catalysed industry development of next generation technologies, and as the first deployment of its kind, we are extremely excited to be a part of this innovative. initiative. We look forward to continuing to support Liberty Global as it revolutionises the way millions of people enjoy content.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
