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NDS delivers VoD solutions to Wenzhou Cable in partnership with Huawei
MUMBAI: NDS, which provides technology solutions for digital pay-TV, today announced that it has partnered with Huaweia telecom solutions supplier to enable the delivery of the latest High Definition video-on-demand (VoD) digital-TV solutions to Wenzhou Cable (a branch of China Cable Network) subscribers.
The integration of NDS MediaHighway set-top software with connected Huawei set-top boxes will enable the delivery and optimisation of advanced services such as VoD – the ability to watch HD movies and TV series, documentaries, sports and entertainment at any time, Catch-up TV services – providing the capability to catch-up on missed programming within one week, and Time Shift TV – enabling subscribers to pause live, rewind up to two hours and fast-forward to what is being broadcasted on any live TV channel.
The combination of the latest high definition technology from Huawei and the advanced capabilities of the NDS MediaHighway set-top box software also provide support for advanced and engaging two-way interactive applications such as games and information on flights, weather and government services.
Huawei Device director of STB product line Hong Yudong commented, “We are pleased to be working with NDS to deploy these advanced HD VOD services to Wenzhou cable subscribers. We are looking forward to cooperating with NDS to deliver greatly enhanced digital-pay TV solutions to other advanced operators, in the booming Chinese market.”
NDS China chairman Sue Taylor said, “Partnering with Huawei to deliver advanced digital-TV solutions to Wenzhou Cable reinforces our commitment to working closely with Chinese vendors to deliver the most-advanced digital solutions within China and across the globe.”
The set top boxes used by Wenzhou Cable will be manufactured by Huawei and powered by NDS MediaHighway set-top box software, secured by NDS VideoGuard Conditional Access software and will incorporate China‘s first overlay Electronic Programme Guide through NDS EPG Framework.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
