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NDS appoints Anoop Varma as director sales, India
MUMBAI: Digital pay-TV technology solutions provider NDS has appointed Anoop Varma as director of sales for India. Based in Gurgaon, Varma will report to NDS general manager India Alan Dishington.
In his new capacity, Varma will be responsible for identifying and developing new business opportunities for NDS‘ end-to-end pay-TV solutions in cable, satellite (DTH), IPTV and mobile TV markets.
Said NDS SVP and GM Asia Pacific Sue Taylor, “NDS recognises the potential for the rapid growth of digital pay-TV technology in India. With his many years of experience in the industry, Anoop is ideally suited to develop new business opportunities and contribute to the growth of the Indian pay-TV market. This appointment reaffirms our commitment to India, as we continue our expansion in this high-growth market by tapping into local expertise.”
Prior to this appointment, Varma spent two years working for Viaccess where he spearheaded their business development activities and marketing to pay-TV operators in South East Asia and the Middle East.
Commented Anoop Varma, “This is a great opportunity to work with NDS in one of the world‘s most dynamic pay-TV markets. I am looking forward to leading the NDS team that will help pay-TV operators offer new digital and interactive services to audiences in India.”
Prior to joining Viacess, Varma worked in the broadcast media industry in various roles across the APac region. He worked for Star News as VP – content distribution & corporate affairs; Aaj Tak News as senior manager for five years; and four years as sales manager with Star TV distribution & marketing.
India‘s established DTH and cable pay-TV market leaders – Bharti Airtel, Tata Sky, DEN (Digital Entertainment Network), Hathway Cable & Datacom, and GTPL use NDS systems to protect and enable their pay-TV services. From a base of over 21 million digital TV homes at the end of 2009, MPA has predicted over 62 million digital TV homes by 2015.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
