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NDS and Cisco collaborate to launch cloud TV platform
MUMBAI: NDS, now part of Cisco, and Canal Digital, the leading DTH pay-TV provider in the Nordics, have collaborated to launch a next-generation cloud TV platform as a hosted, managed service.
Enabling both satellite and Over-the-Top (OTT) service delivery, the new platform will allow Canal Digital subscribers to access content anytime, anywhere and on multiple devices – whether in the home or on the go.
The premise for the new service is to provide an immersive TV experience that is personalised to the individual, the two companies said in a joint statement.
As an end-to-end hybrid infrastructure, delivered, hosted and managed for Canal Digital by NDS, the new platform will provide a scalable and flexible service that will allow for additional innovative features to be deployed quickly and easily after launch.
NDS Snowflake, the user experience framework, will provide the basis for the User Interface to be implemented across all devices as part of the Canal Digital service.
Powered by a hosted NDS Unified Headend, which will reside outside of the Canal Digital network, the subscriber’s home will be connected through a multimedia gateway that distributes content and metadata-based services around the home over IP to complement satellite delivered programming.
To enable advanced functionality throughout the home, the gateway and multi-tuner hybrid zapper boxes will be powered by NDS’ MediaHighway middleware, utilising Jungo Panorama remote management technology to reduce support costs and improve the subscriber experience.
Canal Digital CEO Patrik Hofbauer said, “Our new platform will provide what can only be described as a new generation of TV entertainment for our subscribers. With NDS, we are investing in our future to provide the ultimate user experience and the best possible infrastructure to support the growth of our business.”
Cisco SVP & GM, service provider video technology group Jesper Andersen said, “In providing a wholly managed service for Canal Digital we are combining our experience and technical capability to extend our role as solutions provider further than ever before. But more significantly, the approach taken by Canal Digital shows market innovation and progression to hosted and cloud-based technologies that will enable future-proofed platforms, optimised resources and scalability.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
