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NBC rolls out social media game
MUMBAI: US broadcaster NBC has unveilled Mission: Chuck Me Out, a new social media game designed to reward fans who help spread the word about the network‘s returning series Chuck by using social networking sites.
The grand-prize winner of the new Chuck online game will have a photo of themselves featured in an upcoming episode as part of a Chuck “flash” – along with additional prizes.
NBC Entertainment Marketing president Adam Stotsky says, “The fans of Chuck have been incredibly passionate and supportive of the show. We want to reward this loyalty and activate further social conversation about the new season.”
The third season of Chuck debuts on 10 January next year with all-new missions and an action-packed, two-hour premiere before the series — starring Zachary Levi in the title role moves to its regular day and time on Mondays from 11 January 2010.
On the show Chuck Bartowski is a computer geek, works at a Buy More electronics store. He unwittingly becomes the government‘s most vital secret agent.
The game – which will run from December 10 through March 8, 2010 – is designed to reward the extremely active online Chuck fan base. It will tap into the power of social networking to spread the word for both the new season of “Chuck” as well as the abundance of Chuck-related features on NBC.com.
To play the game, fans can log on to www.chuckmeout.com, a site launched by NBC.com in July (and announced at last summer‘s Comic-Con) that is completely dedicated to the fans of ‘Chuck‘.
Users can sign up with their existing Facebook, MySpace and Twitter log-ins. Players will then receive points for taking various Chuck-based actions within those social networks. For example, if a user becomes a fan of the “Chuck” Facebook Fan Page (www.facebook.com/chuck), then they will earn points.
Other ways that fans can rack up points include mentioning ‘Chuck‘ on the user‘s Twitter account or getting their friends to click on a link to watch full episodes of ‘Chuck‘ on NBC.com.
In addition, there will be daily tasks that offer users additional opportunities to earn points by linking to specific Chuck videos, articles or other ‘Chuck‘ related promotions. Every one of their friends who click on that link earns the player additional points thus encouraging them to spread the word.
The fan with the most points at the completion of the game will receive the grand prize and will see their photo featured in ‘Chuck‘.
Additionally, fans that reach a base level of points will be eligible to win additional prizing such as a second season DVD of ‘Chuck‘ autographed by title star Levi.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
