Applications
NBC launches new nbc.com app for ipad
MUMBAI: US broadcaster NBC has launched the NBC.com App for iPad on the App Store which gives fans access to content from their favourite NBC shows and features such as customisation, thousands of video clips and highlights including some of the hottest SNL digital shorts from the past.
The new App also features preview clips from NBC shows,
photos, recaps of the latest series episodes, creative games, previews of upcoming shows and more.
NBCUniversal Digital Entertainment president Vivi Zigler said, “Our new NBC.com App for iPad is consistent with our commitment to personalizing the fan experience and offering unique and engaging content. Now our users can access their favorite features and utilise the new customizable dashboard wherever they are.”
The NBC.com App features:
*Thousands of video shorts including the best highlights and clips from all NBC shows with full screen video playback
*Exclusive photo galleries
*Interactive games, trivia and more
*Schedules and previews of upcoming shows
*Searchable content by show.
*Customisable myNBC dashboard with a personalized view of the offered content including: My Feed which aggregates clips, games, photos and news from the users favorite NBC shows.
The NBC.com App is available for free from the App Store on iPad or at www.itunes.com/appstore.
NBC.com iPad App was built with Appcelerator Titanium, the mobile development platform. Appcelerator provides NBC with the ability to rapidly create engaging mobile and manage it all in-house as part of their digital strategy.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
