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Natpe to honour ‘Extreme Makeover: Home Edition’
MUMBAI: ABC’s reality show Extreme Makeover: Home Edition, which chronicles the lives of deserving families as their homes undergo a seven-day transformation, will be honored with Natpe’s third annual Innovator Award at the LATV Fest on 13 July.
The series is produced by Endemol. Endemol USA senior VP of Development Caroline Baumgard, ABC Entertainment Group’s senior VP programming Rob Smith and senior VP of alternative series, Specials and Late-Night Vicki Dummer will accept the award at a cocktail reception that evening.
Natpe created the Innovator Award to recognise outstanding achievement in unscripted programming. Recipients of the award demonstrate extraordinary passion and leadership, leveraging their platform in new, innovative and productive ways.
Natpe president and CEO Rick Feldman says, “The efforts made by Extreme Makeover: Home Edition exemplify the ability to empower viewers through television as they showcase the positive changes made in the lives of hundreds of families across the country. Natpe is proud to honor the show for its contributions and influence with this year’s Innovator Award.”
Each episode of Extreme Makeover: Home Edition is self-contained and features a project that would ordinarily take at least four months to achieve, involving a team of designers, contractors and several hundred volunteer workers who have seven days to totally rebuild and decorate an entire house, including every room, the exterior and landscaping.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
