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Nagravision, SkyLife tie up for 3D TV
MUMBAI: Nagravision, a Kudelski Group company which provides value-added content protection solutions, and SkyLife have announced that they will be expanding their relationship to collaborate on 3D television.
SkyLife, the sole DTH pay-TV service provider in Korea with 2.5 million subscribers, and Nagravision are jointly demonstrating a 3D user experience at the 2010 NAB Show in Las Vegas.
In January 2010, SkyLife had launched Sky 3D, a 24-hour 3D channel on its satellite pay TV platform. SkyLife recently announced an investment of $4.4 million to extend its 3D activities. Equipped with high-end 3D production systems by this coming May, SkyLife will produce a variety of 3D content, focussing on live sporting events and concerts.
SkyLife is planning to add two more 3D only channels to its offerings by 2012. Nagravision‘s own extensive 3D initiative aims at enabling its customers to launch seamlessly 3D services.
As part of its 3D initiative, Nagravision has developed a comprehensive 3D content sourcing and distribution operation. Nagravision is licensing original 3D content including full features, sponsored and short form programming to SkyLife.
Nagravision will provide SkyLife with a full push VOD solution, enabling SkyLife to offer a new service called 3D MRS (Movie Rental Service). 3D MRS is expected to be available in 2010. The new service will allow SkyLife subscribers to watch the 3D content of their choice at their own convenience.
SkyLife CEO Lee Mongryong says, “Nagravision has proven to be an exceptional partner. With their a unique expertise in the 3D end-to-end production chain as well as on the 3D technology made available to us, our subscribers will benefit from the expanded relationship of our two companies.”
Kudelski Group chairman and CEO André Kudelski says, “SkyLife is the most innovative pay TV operator in the field of 3D services. They‘ve become a trendsetter in the market by providing their subscribers with new content choices and exceptional service quality.”
As part of the new agreement, Nagravision will provide SkyLife with consulting services in the field of 3D Production. Those services range from management of live event productions to post production and extensive training through the Nagravision 3D Academy programme. Additionally, Nagravision is also developing real-time 2D to 3D conversion technology.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
