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Nab to debate on the gaming industry
MUMBAI: The National Association of Broadcasters (Nab) convention which takes place later this month in Las Vegas will have several sessions that take a look at the gaming industry.
A sesion on 14 April will look at ‘Global Games: How international markets are playing a leading role‘. From the massive popularity of casual games in Asia, to leading innovations in development from the U.K. and India, and financing partnerships across Europe, global players are having a tremendous impact on the games industry.
From the development and creative side to the growing opportunities in new markets across the world, leading players from international markets come together to share ideas on growing opportunities in global games.
The panellists are Nexon Games CEO Daniel Kim, Igfun CEO Sean Malatesta and M2 Research founder and senior analyst Wanda Meloni.
On that same day another session will look at convergence taking place in entertainment and games. Experts from across the games, film and mobile industry will look into the future of collaboration in entertainment. As video games, feature films, mobile applications and social networking continue to integrate, more opportunities exist to generate new revenue, share content and leverage new technologies.
Social gaming is exploding through mobile platforms and social networks; console games are breaking thrilling new ground in emerging technologies; feature film creators and game developers are collaborating to bring dynamic creative to audience content across multiple platforms.
The panellists are Viximo CEO Dale Strang, Evolved Games COO Reto Bodmer and EA Interactive VP business development and strategic partnerships Sebastien Halleux.
Another sesssion looks at the women consumers in gaming, ‘She‘s Got Game: Exploring the Rising Importance and Influence of Women in Interactive Entertainment‘. Although women and girls represent 51 per cent of the global population and are the fastest growing segment of the video game market, they have been largely ignored as a primary audience to date.
Women now represent more than 45 per cent of the video game marketplace, and their influence is rapidly growing across all genres of games: console, casual and application-based. A very significant opportunity exists to drive revenue and build franchise brand loyalty by developing and marketing video game content that focuses on interests of women / girls, and by reflecting them as the primary content characters.
A panel of developers, publishers and marketing experts will explore the growing influence and importance of women in video games. The speakers are GameDocs president, CEO Belinda Van Sickle, 38 Studios CEO Jennifer MacLean, That Game Company co-founder and president Kellee Santiago and Her Interactive CEO and president Megan Gaiser.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
