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Myntra acquires SherSingh.com
MUMBAI: Myntra.com, an ecommerce player for fashion and lifestyle products, has acquired SherSingh.com, the global private label online brand specialising in sports-inspired lifestyle apparel for men and women.
As part of the cash cum equity deal, the Sher Singh brand of products will now be exclusively sold on myntra.com and shersingh.com.
With this acquisition, Sher Singh‘s senior management team along with its employees will be absorbed into Myntra and will contribute towards strengthening Myntra‘s private label portfolio. Myntra will leverage Sher Singh‘s fashion and design expertise to strengthen its private label and presence in the US market. Myntra will also maintain Sher Singh‘s New York (award-winning) design studio to tap into the latest trends from one of the world‘s leading fashion capitals.
Myntra.com founder & CEO Mukesh Bansal said, “We are very excited about this acquisition. Sher Singh‘s team has built one of the most innovative and trendy fashion brands which speaks to the global market place. We are very confident that this acquisition will significantly enhance Myntra‘s fashion and design expertise”.
Sher Singh.com co-founder & CEO Sunjay Guleria added, “We couldn‘t have asked for a better long-term fit than Myntra. As the leader in the fashion and lifestyle ecommerce space, Myntra will now expose Sher Singh‘s award-winning designs and superior quality to millions of consumers in India and help us create long-term, sustainable brand equity. In addition, our combined merchandising expertise will ensure on-trend, global fashion at affordable prices”.
Launched in 2011 by Exclusively.in Inc, India‘s leading boutique ethnic wear portal (www.Exclusively.in) for the US and UK, Sher Singh has Indian cricket superstar Zaheer Khan and model and Bollywood actress Lisa Haydon as its brand ambassadors.
The company has offices in New Delhi and New York and has created the world‘s first global Cricket-inspired lifestyle apparel brand with its signature “INDIA” polo worn by Cricket heroes such as Sachin Tendulkar, Zaheer Khan, MS Dhoni, and Harbhajan Singh.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
