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Mumbai Indians gets a million fans on Facebook
MUMBAI: The Mumbai Indians (MI) Indian Premier League (IPL) franchise has achieved a million fans joining hands on the social media platform Facebook.
Consequently, Mumbai Indians has also become the seventh most followed Indian brand on Facebook. In terms of its following, Mumbai Indians is ahead of official cricket fan pages of associations as also individuals and leading sports brands in the country.
The Mumbai Indians (MI) Facebook page, MI Paltan, commenced on 22 February 2010, a little before the start of IPL 3.0. The MI Paltan page on facebook is the most followed page among the 10 IPL franchises.
A Mumbai Indians spokesperson said, “Social media engagement with fans is evolving at a fast pace and the MI Paltan Facebook page has achieved a significant milestone crossing 1million cricket lovers across the globe. We will sustain the use of emerging social media to engage and build interactivity with our fans.”
Mumbai Indians website has also been revamped to make it more engaging and interactive, to invite the fans to participate in various quiz contests and win exciting prizes like Mumbai Indians merchandise and discounts at various outlets.
During the Champions League, the website had received tremendous response to its ‘Craziest Mumbai Indians Fan’ contest. Fans submitted their videos proving how crazy they could be, and the selected videos were shown to the team in South Africa. To make it more informative, the website has also introduced blogs by Coach Robin Singh and team physio Ramji Srinivasan.
The Mumbai Indians Facebook page is managed by Red Digital.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
