MTV to explore internet and MVAS markets in China

MUMBAI: Viacom owned music broadcaster MTV is planning to broaden its sphere in the areas of internet and mobile value-added services (MVAS) in China, according to China Daily.

MTV Networks vice chairman and MTV Networks International president William Roedy has been quoted in a report as saying that, the company will launch broadband services in China at the earliest. According to Roedy, MTV‘s services in China will be provided either by partnership with local firms or through acquisitions.

The report said, MTV and China Mobile, one of China‘s mobile carriers, had agreed last year to offer MTV content to China Mobile users in the form of ring tones, music and picture downloads.

In China, MTV is aired only in the Pearl River Delta in southern province and at a number of upscale residential compounds and hotels in other areas.